Marketing Agency Wins Business with New Law Firms Through BTM’s Legal Audience: A Success Story
Overview
We worked with a leading marketing agency that specializes in law firms nationwide. They aim to get law firms exposure, PR opportunities and awards/recognitions for their work in the field. With a hope to win new business from law firms, they partnered with us as their trusted connection to decision-makers in the legal space.
Our Objectives:
Strategy
We leveraged our extensive audience of 640,000+ legal professionals, including 70% of the top 100 law firms nationwide. Our idea was to share a success story– how this marketing agency helped a law firm win a billion-dollar case. In order to reach directly into the inboxes of attorneys, managing partners, presidents and more, we leveraged an aggressive email marketing strategy. We sent consecutive emails to our entire national legal audience, including 15+ legal media brands, maximizing reach and frequency to the legal community. By strategically positioning the agency’s success story to an actively engaged audience, we opened the door to new business opportunities.
The Results
Summary
Our collaboration with this leading marketing agency enabled them to reach a national audience of legal professionals, including 70% of top law firms nationwide. By communicating about their billion-dollar win using a direct channel to decision-makers, we generated new business opportunities. Due to the success of the campaigns, the client has continued to partner with BridgeTower Media to reach this target audience.
Learn More
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