Driving Direct-to-Consumer Sales: A Leading Furniture Manufacturer’s Success with Search Marketing
Overview
Our client, a leading furniture manufacturer, specializing in direct-to-consumer sales, sought to enhance its digital presence and drive consumer traffic to their dealer locator page to help consumers find a local retailer to visit and purchase from. With a diverse range of home furnishings—including living room, dining room, bedroom, and office furniture—the company needed a strategy that would attract high-intent consumers and maximize return on investment.
Our Objectives:
As consumer shopping behavior continued to shift toward digital channels, the company aimed to:
Strategy
Leveraging our deep understanding of the furniture industry and consumer search behavior, we developed a targeted Search Engine Marketing (SEM) campaign designed to capture demand and convert interest into store contacts, visits, and in-store sales. Our approach included:
- Keyword Optimization: Identifying and implementing high-performing keywords aligned with consumer search trends in the home furnishings market.
- Ad Performance Optimization: Continuously refining ad copy, targeting, and bidding strategies to maximize engagement.
- Geo-Targeting & Audience Segmentation: Focusing on high-converting regions and key demographics to reach the most relevant consumers.
- Conversion Tracking & Attribution: Measuring performance through tracked phone calls and online conversions to assess true campaign effectiveness.
The Results
The campaign delivered impressive results, significantly increasing online engagement and conversions:
Summary
By continuously optimizing based on real-time data, this strategic search marketing approach helped the company strengthen its direct-to-consumer presence, engage with high-intent buyers, and drive measurable business growth.
Learn More
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