Forging Connections: A Mattress Manufacturer’s Journey to Industry Leadership– A Success Story
Overview
Our client is a leading mattress manufacturer in the U.S., specializing in serving businesses within the industry. This company was looking to attract new business partners by getting in front of retailers that could distribute their products. They also hoped to position themselves as a leading brand in the U.S. As their trusted B2B partner, it was our mission to connect them with this audience.
Our Objectives:
Strategy
We leveraged our audience of furniture retailers that connect with our authoritative brands in home furnishings. 154K+ executives in furniture retail rely on us for the latest in news and intelligence in the industry. Because of our trusted relationships, we are connected with them via multiple channels. We launched an omni-channel marketing strategy to reach the audience using print, digital display, email & content marketing. We utilized various platforms to connect with this audience everywhere they spend their time, address all of their goals, and cultivate consideration for future decisions.
The Results
Summary
This client sought to build brand awareness among the furniture retail audience. By partnering with BridgeTower Media, they were able to reach this niche audience on multiple channels. Starting with a modest black-and-white print ad four decades ago, they now hold a prominent monthly spot in our publication. Our collaborative efforts, coupled with tailored strategies, have continuously driven brand awareness and new business opportunities for our client.
Learn More
Interested in working with BridgeTower Media to reach our audience of 154K+ executives in furniture retail? Fill out the form below to get in contact with one of our specialists.
