Embracing Advertising in the Post Third-Party Cookie Era
A seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by Q3 of 2024. Chrome will join Apple Safari and Firefox, making up a total of 85% of all browser users. This move marks the official end of third-party cookies across major browsers and warrants fundamental reevaluation of digital marketing strategies.
In our guide, “Embracing Advertising in the Post Third-Party Cookie Era” marketers will learn how this change will impact advertising, including what it means, what to expect and how to prepare. If you are a marketer that wants to ensure you continue reaching your target audience, download this complimentary guide by filling out the form below.