Building Brand Impact: The Success Story of a Century-Old Furniture and Upholstery Manufacturer
Overview
Our client, a leading manufacturer of furniture and upholstery, has been a dominant force in the industry for over 100 years. As their trusted B2B partner, our mission was to help them build brand awareness among a highly specific audience: designers. They aimed to not only attract more website sign-ups but also to increase visits to their showrooms.
Our Objectives:
Strategy
We implemented a multi-channel marketing approach, targeting our extensive network of 75,000 designers. Our strategy included a combination of print advertising, email news alerts, and co-branded emails. Additionally, we utilized our exclusive Online Display Everywhere bundle, which ensures impactful brand presence and lead generation via our website, other web platforms, and LinkedIn. With this multi-channel approach, we ensured consistent engagement and encouraged future decision-making.
The Results
Summary
This client sought to build brand awareness among the designer audience. By partnering with BridgeTower Media, they were able to expand their reach and influence among this niche audience across multiple channels. This campaign not only elevated their brand visibility among designers but also resulted in tangible increases in showroom traffic and online engagement.
Learn More
Interested in working with BridgeTower Media to reach our audience of 75,000 designers? Fill out the form below to get in contact with one of our specialists.
