GREENSBORO, NC — BridgeTower Media, the authoritative source for business insights, data-driven marketing solutions, and events across more than 40 specialized B2B brands, has acquired Grace Media, publisher of Window Fashion VISION and producer of the International Window Coverings Expo (IWCE).

The acquisition marks BridgeTower’s continued expansion into high-performing verticals, reinforcing its commitment to serve niche professional communities with industry-leading content, events, and insights.

Window Fashion VISION has been the go-to resource for trends, business strategies, and education in the custom window coverings industry for over 30 years. IWCE, launched in 1997, is the premier B2B event for window covering professionals in North America, drawing thousands of attendees and exhibitors from around the globe each year.

“Grace Media has built a loyal, engaged audience that relies on its content and connections to stay ahead,” said BridgeTower Media President and CEO Hal Cohen. “We’re excited to bring our digital transformation expertise to help scale that audience further, just as we’ve done across other high-performing verticals. We also see tremendous synergy between Grace Media and our coverage of the home furnishings and construction sectors. This acquisition will strengthen our tradeshow business and provide new growth opportunities across markets.”

Grace Media was founded by Grace McNamara, who acquired Window Fashion magazine in 1986 and later rebranded it as Window Fashion VISION. Her daughter, Ania Munzer, has taken on an increasingly active leadership role and will continue in her current position following the acquisition.

“Building this business has truly been a labor of love,” said McNamara. “We’ve always been passionate about supporting the window covering industry and helping professionals grow their businesses. BridgeTower Media is the ideal partner to carry this mission forward. Their track record in digital transformation and B2B growth is exceptional. As Ania leads the next chapter, I feel confident we’ve aligned with a partner that shares our values and vision.”

BridgeTower Media is a leading business intelligence, marketing and event platform providing authoritative content and expert analysis through its 40+ B2B media and research brands. More than 4.4 million business decision-makers rely on BridgeTower Media for timely information and expert insights to grow their businesses. These deep and trusted first-party customer relationships power tailored insights for business executives and precision audience targeting for omnichannel marketing solutions. BridgeTower Media also celebrates professional and organizational success through 200+ events and its Best Companies Group.