Boosting Visibility and Partnerships: A Title Company's Marketing Success Story
Overview
Our client, a national title company, partnered with BridgeTower Media to enhance their brand recognition and become the preferred partner for law firms nationwide. They aimed to increase traffic to their website, increase leads and partnership opportunities, and gain more B2B business from law firms nationwide. As their trusted B2B partner, it was our mission to help them achieve these goals.
Our Objectives:
Strategy
We implemented a multi-channel marketing approach, targeting our extensive network of 640,000 legal professionals, including attorneys, managing partners, and in-house counsel. We launched an omni-channel marketing strategy to reach this audience through online display and email marketing. We optimized ad messages and creatives to maximize engagement and lead generation. With this comprehensive approach, we connect with this audience everywhere they spend their time, address all their goals, and cultivate consideration for future decision-making.
The Results
Summary
This client sought to build brand awareness among law firms nationwide. By partnering with BridgeTower Media, they were able to get their message in front of key decision-makers and maximize efficiency in their marketing budget. Our trusted relationships and multi-channel connections allowed the title company to reach and influence our extensive audience of legal professionals. This comprehensive approach significantly increased their brand visibility, website traffic, and partnership opportunities. Our collaborative efforts and tailored strategies have consistently driven brand awareness and new business opportunities, leading to an ongoing partnership year after year
Learn More
Interested in working with BridgeTower Media to reach our audience of 640,000 legal professionals? Fill out the form below to get in contact with one of our specialists.
