BTM’s portfolio consists of more than 40+ leading brands across the US.

Executives rely on BridgeTower for the latest on industry news, intelligence, and events in a timely and consistent manner.

Leadership

Meet the leadership team whose innovation drive BridgeTower’s mission and propel its network of brands forward.

Hal Cohen

CEO

Kurt Hawks

CHIEF DIGITAL & REVENUE OFFICER

John Coughlan

CFO

Liz Irwin

EVP MEDIA

Vito Butta

VP PEOPLE & CULTURE

Leadership

Meet the leadership team whose innovation drive BridgeTower’s mission and propel its network of brands forward.

Hal Cohen

CEO

Kurt Hawks

CHIEF DIGITAL & REVENUE OFFICER

John Coughlan

CFO

Liz Irwin

EVP MEDIA

Vito Butta

VP PEOPLE & CULTURE

Lisa Blossman

MANAGING DIRECTOR

Jaime Raul Zepeda

EVP, BEST COMPANIES GROUP AND COLOR MAGAZINE

Lisa Blossman

MANAGING DIRECTOR

Susan A. Bocamazo

MANAGING DIRECTOR

Bill Gaier

Managing Director

Suzanne Fischer-Huettner

MANAGING DIRECTOR

Michael Gorman

Director of Audience Development

Jaime Raul Zepeda

EVP, BEST COMPANIES GROUP AND COLOR MAGAZINE

Susan A. Bocamazo

MANAGING DIRECTOR

Michael Gorman

Director of Audience Development

Suzanne Fischer-Huettner

MANAGING DIRECTOR

Bill Gaier

Managing Director

People

BridgeTower Media’s success is attributable to its diverse group of talented team members across the organization. The company’s workforce promotes a collaborative and innovative culture, where unique ideas and viewpoints are encouraged and valued.

“I’ve had a great experience at BridgeTower since coming on board in 2015. I love working for a company that is open to new ideas and is always pushing to make our publications the best for our readers. The teams we have locally and at corporate make sure we have the tools to put out top notch print publications, digital products and events for our subscribers and attendees.”

Johnny Aguirre

Associate Publisher Missouri Lawyers Media

Working at BridgeTower has been an excellent experience. Despite being remote, there is a sense of collaboration and community. Employees are celebrated for their successes and recognized for their accomplishments regularly, encouraging a culture of growth and opportunity. The management cares about the success of the individual and the collective and are attentive and responsive to the needs of their staff. In a short period of time, I have been able to excel quickly, thanks to our quality team members and structure for success.

Bhavna Bhatia

Director of Advertiser Marketing

Tessa

Every day at BridgeTower I get to work with an amazing team that works hard, supports each other, solves problems and has fun while doing it. I feel appreciated for my contributions and trusted and respected by my colleagues and managers. Our leadership team is unlike any other, they are approachable, transparent and committed to our culture. From work-life balance to opportunities for personal and professional development, BTM provides the tools and opportunities to help me grow and get the most out of my career.

Tessa Anderson

Senior Digital Marketing Manager

On a local level, we have respected brands and staff dedicated to creating value for our customers. We are truly engaged. And the One BTM vision is leveraging that local market strength into a national platform to further enhance those connections and provide new and impactful products and services.

Bill Gaier

Managing Director, Construction for BTM and Publisher, Finance & Commerce and Minnesota Lawyer

Values

BridgeTower Media’s mission and values guide the work its employees do every day.

Be Respectful

Treat your team and customers like you want to be treated.

Build Trust

Put the team and our customers first, and the rest will follow.

Come Together

Avoid the island of isolation and join in. You are important!

Grow Purposefully

Always strive for improvement – not perfection!

Give Unselfishly

Always be willing to lend a hand.

The BridgeTower Media Story

The B2B buyer is evolving. Recent research reveals that B2B businesses are 1) spending their time online and 2) spending their money online. In the last 5 years, B2B spend on digital ads has tripled, with an expected growth of 9% each year.

Digital Transformation

As a result, we decided to transform the way we attract and conduct business to survive and grow. To meet our customers where they are spending their time. In understanding our digital assets, we discovered we have a unique set of value propositions that distinguish us in the market.

We have first-party data.

We have 4.4 million decision-makers in our audience, with insights into who they are, where they work and what they care about. This enables us to 1) Provide them with the most authoritative information possible, and 2) Provide connections to ignite business growth.

We have trusted relationships.

Each of our brands is the industry’s #1 trusted resource for authoritative news and intelligence. We own top national and top regional brands that reach 75+% of top companies in each market​.

We have connectedness.

We are connected to our audience every step of their daily media journey: when they wake up and check their email, go to the office and read a print magazine, check our website for the latest industry news, browse the open web to check the weather, attend a webinar or in-person events.

So, what does this make us? We are an organization built on data + insights + connections, that uses first-party data to gain deep understanding of industry decision makers.

MARKETING SOLUTIONS 

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