A Leading Furniture Manufacturer’s Strategic Ad Investment Yields Strong Returns
Overview
A nationally recognized furniture manufacturer was looking to increase brand awareness and drive engagement with furniture retailers across the U.S. With a broad portfolio of stylish, high-quality home furnishings, the company wanted to maintain visibility among key retail buyers and generate meaningful traffic to their website to support continued growth. As their valued B2B partner, our goal was to enhance their visibility in a meaningful way to retail buyers.
Our Objectives:
Strategy
To meet these objectives, we leveraged BridgeTower Media’s deep and trusted relationships with furniture retailers (first-party data) to reach verified retail buyers. Our team developed a year-long, integrated campaign combining multiple channels including digital display, email marketing, social media and print advertising to deliver consistent brand exposure across channels, touch-points, and time.
The Results
Summary
This client sought to build brand awareness and drive engagement among furniture retailers. By partnering with BridgeTower Media, they expanded their reach to verified retail buyers across multiple channels. This campaign not only elevated their brand visibility among key retail audiences but also resulted in increased website traffic, qualified leads, and new sales opportunities.
Learn More
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