A Case Study: Leading Legal Tech Company Wins with our Audience of Legal Professionals
We worked with a leading legal software providers that offers e-discovery, privacy, data governance, digital forensics, and cybersecurity compliance services to law firms around the country. They partnered with us as their trusted connection to decision-makers in the legal space.
Increase Lead Generation
Increase Brand Awareness
Increase Website Traffic
Utilized our corporate legal executives and legal audience as whole to reach our client’s goals.
Formulated an omni-channel program to rapidly increase awareness of both their brand and their products.
Scheduled an ongoing series of specifically targeted messaging, ads, webinars, emails, and more across all channels of communication to their target audience.
Optimized digital media and creative throughout the campaign for maximum performance.
8x more business opportunities than expected
40% lower cost per lead than the client's goal
5X increase in website traffic from omnichannel marketing
As a result of omni-channel marketing strategy, this company achieved brand awareness among the legal professionals audience, resulting in higher website traffic. The client also received 2,000+ leads in a one-year period at a 40% less cost-per-lead than requested. Due to the success of the campaigns, the client has continued to partner with BridgeTower Media to reach their desired target audience.
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By Christian Tippens|2024-02-12T14:39:10-05:00February 9th, 2024|Uncategorized|Comments Off on A Case Study: Leading Legal Tech Company Wins with our Audience of Legal Professionals