We worked with a leading legal software providers that offers e-discovery, privacy, data governance, digital forensics, and cybersecurity compliance services to law firms around the country. They partnered with us as their trusted connection to decision-makers in the legal space.
Objectives:
- Increase Lead Generation
- Increase Brand Awareness
- Increase Website Traffic
Strategy:
- Utilized our corporate legal executives and legal audience as whole to reach our client’s goals.
- Formulated an omni-channel program to rapidly increase awareness of both their brand and their products.
- Scheduled an ongoing series of specifically targeted messaging, ads, webinars, emails, and more across all channels of communication to their target audience.
- Optimized digital media and creative throughout the campaign for maximum performance.
The Results:
8x
8x more business opportunities than expected
40%
40% lower cost per lead than the client's goal
5x
5X increase in website traffic from omnichannel marketing
Summary:
As a result of omni-channel marketing strategy, this company achieved brand awareness among the legal professionals audience, resulting in higher website traffic. The client also received 2,000+ leads in a one-year period at a 40% less cost-per-lead than requested. Due to the success of the campaigns, the client has continued to partner with BridgeTower Media to reach their desired target audience.
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