Mattress Manufacturer Engages Furniture Retailers and Expands Reach
Overview
We partnered with a leading mattress manufacturer determined to stand out in the highly competitive bedding category. Focused on building stronger brand recognition and driving measurable engagement from furniture retailers, the company invested across several marketing channels in 2024.
After a strong start, they shifted to a digitally dominant strategy in 2025 to further scale their exposure and connect with a broader network of verified retail buyers through trusted, targeted media. As their B2B marketing partner, our goal was to deliver consistent brand visibility and spark meaningful engagement across BridgeTower Media’s home furnishings audience.
Our Objectives:
Strategy
To meet these objectives, we leveraged BridgeTower Media’s deep and trusted relationships with furniture retailers, supported by first-party data, to reach verified, opt-in retail decision-makers. Our team developed a year-long, integrated campaign combining digital display, social media advertising, and retargeting strategies to keep the brand top of mind.
The Results
Summary
This client sought to build brand awareness and drive engagement among furniture retailers. By partnering with BridgeTower Media, they expanded their reach to verified retail buyers across multiple channels. This campaign not only elevated their brand visibility among key retail audiences but also resulted in increased website traffic, qualified leads, and new sales opportunities.
This client sought to expand brand visibility and drive engagement among furniture retailers. By partnering with BridgeTower Media, they connected with verified retail decision-makers across multiple channels. The campaign drove steady website traffic, increased engagement, and opened new opportunities for growth. It also strengthened brand recognition and consideration among key retail buyers, ultimately leading to an even greater investment in 2025.
Learn More
Interested in working with BridgeTower Media to reach our audience? Fill out the form below to get in contact with one of our specialists.
