Legal Tech Innovator Scaled Up Investment to Reach Law Firm Executives and In-House Counsel
Overview
We partnered with a fast-growing legal technology company offering an AI-powered legal assistant for law firms and in-house counsel. Looking to expand visibility, generate leads, and strengthen brand awareness among legal professionals, the company saw strong ROI from an initial campaign in 2024. Building on that success, they significantly increased their investment with BridgeTower Media in 2025 to drive continued growth.Â
Our Objectives:
Strategy
To meet these objectives, we leveraged BridgeTower Media’s trusted and extensive relationships with legal professionals in key regional markets, backed by first-party data. Our team designed and executed a highly targeted, integrated campaign that delivered the client’s message through multiple touchpoints—email marketing and social media advertising—to reach verified legal professionals when and where they were most engaged.
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The Results
Summary
This client sought to expand brand awareness and drive lead generation among law firms and in-house counsel. By partnering with BridgeTower Media, they connected with verified legal professionals across multiple channels. This campaign not only strengthened brand visibility among key legal audiences but also resulted in steady website traffic, qualified leads, and increased sales.
Learn More
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