A Leading Lumber & Supply Company’s Brand Expansion – A Success Story
Overview
A leading supplier of materials for construction and home improvement projects sought to position themselves as the preferred supplier for both B2B and B2C customers. With an expansive product line including lumber, hardware, kitchen & bath supplies, millwork, rentals, and seasonal products, their goal was to build brand awareness among construction companies and contractors while also driving website traffic and leads from consumers. As their trusted marketing partner, we set out to achieve these goals through a multi-channel marketing strategy.
Our Objectives:
Strategy
We leveraged our audience of decision-makers and construction industry professionals— individuals who consistently engage with our authoritative and trusted brands in construction. As a leading source for industry news and intelligence, we maintain trusted relationships with executives in the construction industry across multiple channels. To reach both B2B and B2C audiences, we implemented a comprehensive omni-channel marketing strategy. Our strategy focused on leveraging targeted social media ads, ensuring the company’s messaging reached the right audience at the right time. Additionally, we utilized search engine marketing (SEM) to drive website traffic and generate qualified leads. By combining these approaches, we ensured maximum visibility and engagement with both construction professionals and consumers.
The Results
Summary
The company approached us with a clear vision of expanding their brand presence and generating leads. Through our multi-channel marketing efforts—including social media, geofencing, and SEM—we successfully delivered impactful results, helping them build brand awareness and attract new business. Our partnership has led to measurable success, and we continue to collaborate with them to optimize future marketing strategies.
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