Leading Legal Tech Company Wins with our Audience of Legal Professionals: A Success Story
Overview
We worked with a leading legal software providers that offers e-discovery, privacy, data governance, digital forensics, and cybersecurity compliance services to law firms around the country. They partnered with us as their trusted connection to decision-makers in the legal space.
Our Objectives:
Strategy
Our approach was to utilize our corporate legal executives and legal professionals audience—including 70% of the top 100 law firms nationwide—to reach our client’s goals. We formulated an omni-channel program to rapidly increase awareness of both their brand and their products, including:
- An ongoing series of specifically targeted messaging, ads, webinars, emails, and more across all channels of communication to their target audience.
We optimized digital media and creative throughout the campaign for maximum performance.
The Results
Summary
As a result of omni-channel marketing strategy, this company achieved brand awareness among the legal professionals audience, resulting in higher website traffic. The client also received 2,000+ leads in a one-year period at a 40% less cost-per-lead than requested. Due to the success of the campaigns, the client has continued to partner with BridgeTower Media to reach their desired target audience.
Learn More
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