BTM’s portfolio consists of more than 40+ leading brands across the US.

Executives rely on BridgeTower for the latest on industry news, intelligence, and events in a timely and consistent manner.

Leadership

Meet the leadership team whose innovation drive BridgeTower’s mission and propel its network of brands forward.

Hal Cohen

CEO

Kurt Hawks

CHIEF DIGITAL & REVENUE OFFICER

John Coughlan

CFO

Liz Irwin

EVP MEDIA

Vito Butta

VP PEOPLE & CULTURE

Lisa Blossman

MANAGING DIRECTOR

Jaime Raul Zepeda

EVP, BEST COMPANIES GROUP AND COLOR MAGAZINE

Susan A. Bocamazo

MANAGING DIRECTOR

Dave Saabye

SVP, Digital Product Management

Suzanne Fischer-Huettner

MANAGING DIRECTOR

People

BridgeTower Media’s success is attributable to its diverse group of talented team members across the organization. The company’s workforce promotes a collaborative and innovative culture, where unique ideas and viewpoints are encouraged and valued.

Values

BridgeTower Media’s mission and values guide the work its employees do every day.

Be Respectful

Treat your team and customers like you want to be treated.

Build Trust

Put the team and our customers first, and the rest will follow.

Come Together

Avoid the island of isolation and join in. You are important!

Grow Purposefully

Always strive for improvement – not perfection!

Give Unselfishly

Always be willing to lend a hand.

The BridgeTower Media Story

The B2B buyer is evolving. Recent research reveals that B2B businesses are 1) spending their time online and 2) spending their money online. In the last 5 years, B2B spend on digital ads has tripled, with an expected growth of 9% each year.

Digital Transformation

As a result, we decided to transform the way we attract and conduct business to survive and grow. To meet our customers where they are spending their time. In understanding our digital assets, we discovered we have a unique set of value propositions that distinguish us in the market.

We have first-party data.

We have 4.4 million decision-makers in our audience, with insights into who they are, where they work and what they care about. This enables us to 1) Provide them with the most authoritative information possible, and 2) Provide connections to ignite business growth.

We have trusted relationships.

Each of our brands is the industry’s #1 trusted resource for authoritative news and intelligence. We own top national and top regional brands that reach 75+% of top companies in each market​.

We have connectedness.

We are connected to our audience every step of their daily media journey: when they wake up and check their email, go to the office and read a print magazine, check our website for the latest industry news, browse the open web to check the weather, attend a webinar or in-person events.

So, what does this make us? We are an organization built on data + insights + connections, that uses first-party data to gain deep understanding of industry decision makers.

Want to learn more about BridgeTower?

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